Heymax and Visa Launch Campaign to Give Away 2 Million Miles to Encourage Commuters to Take MRT & Public Transport
To promote sustainable travel in Singapore, Heymax and Visa have partnered to give away 2,000,000 miles redeemable with over 25 leading airlines and hotels.
Heymax.ai (‘Heymax’), a Singapore-based travel rewards and personal finance platform for consumers to earn and redeem its reward currency Max Miles for travel rewards, and Visa today launched a campaign, “From MRT & Bus to Miles: Heymax & Visa Reward Your Rides,” that offers Singapore’s public transport commuters miles for their daily commutes. This campaign supports sustainable travel by encouraging the use of MRT and public transport in Singapore, reducing daily carbon footprints.
From August 29 - November 28, Heymax users can earn three Max Miles per dollar spent on all MRT or bus rides by simply linking their Visa card to the Heymax app. With every ride, users accumulate rewards while also contributing to more environmentally friendly travel choices. As part of this campaign, the more users travel on public transport and earn miles, the greater their chances of winning business class tickets to Japan, each worth 200,000 miles.
“With travel demand rising, we see a growing desire among Singaporeans to make travel free by maximizing points and miles from everyday spending. While the rewards include air miles that can be used for future travel, the core focus of the initiative is to foster sustainable habits in everyday life. By making public transport more rewarding, the aim is to strike a balance between encouraging green practices locally and offering participants the flexibility to enjoy travel experiences globally,” said Joe Lu, Cofounder and CEO of Heymax.
Singapore consumers' growing demand for travel and experiential rewards is driving the growth of miles-based loyalty programs. According to Heymax data, the top four merchants for Singapore users over the past six months are Agoda, Trip.com, Klook, and Singapore Airlines, based on data and insights from 23,000 monthly active users.
Research and Markets projects that the loyalty market in Singapore will grow at a CAGR of 9.2% from 2024 to 2028, rising from USD 533.8 million in 2023 to USD 839.6 million by 2028. This reflects the growing trend in Singapore of utilizing rewards-based loyalty programs for travel, mirroring a broader global shift towards maximizing the use of points and rewards for travel-related expenses.
This campaign aligns with the Singapore government’s push for sustainable travel with its commitment investing S$60 billion (~US$43.5 billion) by 2030 to expand and upgrade the public transport network.
For more details about the campaign, please visit https://heymax.ai/campaign/visa-busmrt-aug24.